She is recognized as a leading expert on unfair business practices and e-commerce. She provides consultancy to the most important operators in the field, meeting our client’s expectations while ensuring full compliance with legislation. She is an expert in consumer protection, data protection, copyright and intellectual property, payment services, competition and unfair business practices, lead generation and direct marketing.

She curated the launch of some of the most important realities of Italian e-commerce, as well as the multi-channel transition of Italian companies in different sectors (e.g. fashion, retail, cosmetics, home care, furniture). She contributed to create the first Italian marketplace and innovative loyalty programs, which provide apps and payment through smartphones.

She advises companies in the e-health sector, with a particular focus on online sales of pharmaceuticals as well as AI providers, app developers and manufacturers of goods incorporating digital content and/or services, including IoT products.
She provides consultancy on the protection of personal data, assisting companies in the process of adapting and maintaining compliance with the GDPR and the Privacy Code. Her work aims to balance privacy regulations and transparency obligations under consumer law.
She also provides consultancy on food law, assisting groups (e.g. Consorzi di tutela), companies and food operators – Italian and foreign – in every aspect of the online/offline production and marketing process of agri-food and wine products.

She is a legal consultant of the Netcomm consortium, the main association of electronic and digital commerce in Italy. In 2016 she was awarded the ACQ GLOBAL AWARDS for the category “Italy – Female Lawyer Of The Year”.

She has also gained significant experience in the field of banking law and financial intermediation, advising Italian and foreign banking groups as well as financial intermediaries, and carrying out M&A transactions in the sector. She also assists primary mutual funds, taking care of every aspect of the offer and marketing of their shares in Italy. Finally, she assists supervised entities operating in the payment services sector and the remote placement of financial and insurance products.

For more than a decade, she has been involved in the protection of intellectual property and the regulation of the art market, assisting auction houses, galleries, private collectors, artists and heirs of deceased artists in the acquisition, sale, management and enhancement of their artistic heritage.

She deals with litigation, even before supervisory authorities.
She lectures at the Netcomm Academy and at the Il Sole 24 Ore Business School as part of Master’s degrees organized at the most prestigious Italian and international universities. She speaks at conferences and she is the author of publications in specialized magazines, about collective works on e-commerce, art, and banking law.
Rossella Zollino has been Of Counsel since January 2022.

Training and previous professional experience

  • Graduated cum laude in Law at the University of Bari, 1997
  • Blasi-Ostilio Law Firm, Taranto, 1997-2000


  • Business Partner of the Netcomm Consortium
  • Admitted to the Milan Bar since 2000


Admitted to the Milan Bar since 2000


Italian, English, French

Practice areas