Cookies are often indispensable for websites that have huge databases, need logins, have customizable themes, other advanced features.
The Italian Authority for Data Protection (Garante) has prohibited the installation of profiling cookies, without the user’s prior consent. Furthermore, the user may decide whether the websites are allowed to use the information gathered through profiling cookies for customized advertisement.
Therefore the Authority established that, on accessing a website using profiling cookies, users must be immediately shown an initial brief information notice in an overlay banner. The notice must inform the user:
- that the website uses profiling cookies;
- that it allows the sending of third-party cookies (if this is the case);
- that an extended version of the information notice, where additional information must be available, exists, and provide a hyperlink to the same; on the same extended information notice the user may refuse to consent to specific cookies;